My wife loves the movies and I take her pretty frequently.
In the Summer, going to the matinee is a pretty cool thing to do here, in the afternoon, when it's a hundred degrees.
You can go to the expensive theater for $8 or you can go to the cheap theater for $4. If you miss a movie you just wait a week or two and it will show up in the cheap theater.
We never go in the evening because it's crowded with noisy youngsters and it costs about double,