S
SHOOTER13
Guest
Just chillin' with a bucket of Rocks right now...
From 1939 until 2006, Rolling Rock was brewed at the Latrobe Brewing Company in Pennsylvania. The final batch of Rolling Rock was shipped from Latrobe on July 31, 2006, after being purchased by Aheuser-Busch in May of the same year.
The number 33 is printed prominently on all bottles of Rolling Rock. A widely-held belief is that it marks the repeal of prohibition in 1933. However, still others think the "33" signifies the 33 words in the beer's original pledge of quality, which is still printed on every bottle: "Rolling Rock - From the glass lined tanks of Old Latrobe, we tender this premium beer for your enjoyment as a tribute to your good taste. It comes from the mountain springs to you." The original wording on the label was somewhat different: "A little nip from the glass lined tanks of Old Latrobe. We tender this package as a premium beer for your delight and economical use. It comes from the mountain springs to you". This was followed by the "33". The original pledge is on the 12 oz. bottles, while the "little nip" pledge is from the 7 oz. bottle version.
A founding executive is said to have written "33" at the end of the slogan to indicate the number of words it comprised as a guide for the bottle printers. However, they thought it was part of the text and incorporated it into the label graphics. Hence, the first batch of bottles carried the number "33" and they remained that way since they were continually collected and reused. This tradition has been sustained by the company as the wording on the labels has changed over the years, and the verbiage is carefully structured to retain a length of 33 words.
Many have speculated on the significance of the number 33, even that the "33" refers to the year the Pittsburgh Steelers (who have their team practices in Latrobe) were founded. It has also been suggested that 33 degrees is the proper temperature to keep beer.
...and now ya know !!
From 1939 until 2006, Rolling Rock was brewed at the Latrobe Brewing Company in Pennsylvania. The final batch of Rolling Rock was shipped from Latrobe on July 31, 2006, after being purchased by Aheuser-Busch in May of the same year.
The number 33 is printed prominently on all bottles of Rolling Rock. A widely-held belief is that it marks the repeal of prohibition in 1933. However, still others think the "33" signifies the 33 words in the beer's original pledge of quality, which is still printed on every bottle: "Rolling Rock - From the glass lined tanks of Old Latrobe, we tender this premium beer for your enjoyment as a tribute to your good taste. It comes from the mountain springs to you." The original wording on the label was somewhat different: "A little nip from the glass lined tanks of Old Latrobe. We tender this package as a premium beer for your delight and economical use. It comes from the mountain springs to you". This was followed by the "33". The original pledge is on the 12 oz. bottles, while the "little nip" pledge is from the 7 oz. bottle version.
A founding executive is said to have written "33" at the end of the slogan to indicate the number of words it comprised as a guide for the bottle printers. However, they thought it was part of the text and incorporated it into the label graphics. Hence, the first batch of bottles carried the number "33" and they remained that way since they were continually collected and reused. This tradition has been sustained by the company as the wording on the labels has changed over the years, and the verbiage is carefully structured to retain a length of 33 words.
Many have speculated on the significance of the number 33, even that the "33" refers to the year the Pittsburgh Steelers (who have their team practices in Latrobe) were founded. It has also been suggested that 33 degrees is the proper temperature to keep beer.
...and now ya know !!